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PlumberMarketing at Comfortech


Here are some of our photos from the deck of the USS New Jersey at one of the great events at Comfortech, being hosted this year in Philadelphia.


The Trenchless Relining Advantage in Plumbing Sales

Brawoliner ReliningWhen you're running a plumbing company it's a competitive market out there.  That means that every competitive advantage is vital - and one key advantage that many plumbing contractors have is in not having to dig up landscaping or concrete to access and repair a damaged sewer line.  From the property owner's perspective it's huge because they save both the distress and the expense of the destruction of parts of their garden or driveway as well as the cost of putting them back as they were.

For the purpose of full disclosure we do help with the marketing and advertising of relining systems internationally (the Brawoliner system for example), but we work with clients that have a range of trenchless systems including both relining and pipe bursting.  (I do genuinely think the Brawoliner system is the best on the market however - if you haven't seen how it works there's a video on the trenchless relining systems site on the technology page).

From a business perspective the benefits of having that competitive advantage are long as you have the drain and sewer calls to take advantage of them (which happily our clients normally do, since its precisely our job to get them).  What is most interesting though is the response of the general public to the technology.  Working in the world of advertising plumbing and HVAC, I'm ever-so-slightly accustomed to a glazed look on people's faces shortly after they ask anything work-related, but trenchless repairs do seem to capture the imagination with more sparkle.  It really is astonishing to most folk out there that it's even possible to repair or replace a pipe underground without digging.  Not just that, but that it's also possible to reline a pipe around multiple 90 degree bends, along different diameters of pipe, and that its even possible to patch a junction between two pipes without digging a big hole or trench to reach them.  No question it also helps to be able to show the end client the before and after of a video inspection of the line.

It's one of several interesting technologies that both plumbing and HVAC contractors are working with to help give them a competitive advantage in the markets they operate in.

If you've your own trenchless equipment that you're looking to pull leads or boost sales with, or simply if you have questions about relining, we're always interested to hear them.



Weather Patterns in Plumbing and HVAC Marketing


Weather PatternsOne interesting area in some of the data analysis we do is in correlating the relationship between local weather conditions and both plumbing and HVAC sales.  The relationship between sales of air conditioning and heating with the weather is unsurprising, but the relationship with plumbing perhaps more so.

An advantage that we have in working with clients is that we have years and years of tracked call and sales data from campaigns around the world.  With so much data to work with it gives us the opportunity to analyze it in interesting ways that individual plumbing and HVAC companies couldn't.

And what does the analysis reveal?  Well, obviously much of it is a competitive advantage for clients that we're not going to spill here.  However it was instructive and interesting to see the slightly different variations between both different countries and even within countries.

The result has some interesting uses, because of course the weather for the upcoming week is always reasonably predictable - it's the very reason forecasts exist.  Having a statistical insight into how that weather will effect the market gives our clients an opportunity to put their 'marketing chips' on the table with greater precision while their competitors are blind to the advantage.

If it's an area that interests you, you can find out more by contacting the Plumber Marketing team directly here.



Happy Holidays From The Plumber Marketing Team

Happy Holidays

The Plumber Marketing team wishes all of our clients and colleagues a Merry Christmas and best wishes for the year ahead.  The next year is going to present some exciting opportunities in all plumbing and HVAC markets, so once the festive season has wound down there will be serious marketing and business planning to be put in place by clients and non-clients alike.

All the best for the road ahead.

Multimillion Dollar Plumbing and HVAC Repairs Announced


It's a multimillion dollar job "up for grabs" - as announced by the US State Department's Office of Inspector General.  That's the good news.  The bad news is, well, it's in Baghdad.  And it's to fix contractor goofs on a taxpayer-funded construction project.  But wasted taxpayer dollar woes aside, it does make for fairly entertaining reading.

The new US Embassy complex there cost an astounding $736m to build on a site that covers more than 100 acres.  But the OIG alleges that it will cost over $100m more to fix some of the plumbing, HVAC and other construction errors.  (They hope to recoup much of this from the original contractor).

See if you can spot some of the alleged 'goofs':

-  Mains water pipe bends and elbows for the fire sprinkler system and parts of the potable water supply were encased in concrete.  And then roads and sidewalks built on top.  (That alone is estimated to cost more than $1m to repair).

- No accessible clean-outs on dryer vent ductwork.

- No traps on the drain lines, across the site.  This affects over 200 drains ($1.5m repair bill).

(And this is my favourite...)

- Joining a non-trapped floor drain and an HVAC condensate line from the air handler.

That must have made for some interesting facial expressions the first time they turned the air conditioning on!

Anyway, the alleged repairs needed add up to more than $100m.  So I reckon that anybody that can figure out that non-trapped sewer drains and air handlers sharing the same pipes isn't a good idea must be in with a shout (!).